Sussex Privacy

1. Information Sussex Collects

Sussex collects and processes several types of personal information, including:

2. How Sussex Uses Your Information

Sussex uses your personal information for the following purposes:

• Service Delivery (Contract Fulfilment):
  • Processing and managing your vehicle rental bookings and agreements for Sussex. Verifying your identity and confirming you meet our rental requirements. Facilitating vehicle collection and return procedures. Processing payments and administering deposits and additional charges.
• Customer Communication (Legitimate Interest/Contract Performance — Sussex):
  • Sending booking confirmations, updates, and rental information for Sussex. Answering your enquiries and offering customer support. Informing you of service changes or policy updates at Sussex.
• Sussex Marketing (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service updates where you have given consent or Sussex has a legitimate interest. You can opt out at any time.
• Service Development (Legitimate Interest):
  • Analyzing website usage to improve user experience and functionality for Sussex. Conducting research to improve Sussex's vehicle fleet and services.
• Sussex Compliance (Legal Obligation):
  • Meeting legal, regulatory and tax obligations. Preventing fraud and safeguarding service security. Resolving disputes and enforcing Sussex terms and conditions.

3. Sussex Information

Sussex may share your personal information with:

• Sussex Providers: Third-party companies that help Sussex deliver its services, such as payment processors, IT support providers, and maintenance services. These providers are contractually obligated to protect your data.

Sussex does not sell your personal information to third parties for marketing purposes.

4. Sussex Security

Sussex implements appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These include encryption, access controls, secure servers, and regular security assessments. However, no internet transmission or electronic storage method is completely secure.

5. Sussex Data Retention

Sussex retains your personal information only for the period required to fulfill the purposes for which it was collected, including meeting legal, accounting, or reporting obligations. Retention periods vary by the type of information and the context in which it is processed.

6. Your Rights in Sussex

Under UK data protection law, Sussex residents have the following rights:

• Right to Access: Request a copy of the personal information Sussex holds about you.

To exercise these rights, please contact Sussex using the details below.

7. Cookies and Tracking for Sussex

Sussex's website uses cookies and similar technologies to support site functionality, analyze site traffic, and customize content. You can control cookie preferences through your browser settings.

8. Sussex Updates

Sussex may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised Last Updated date. We encourage you to review this policy regularly.

9. Contact Sussex

For questions about this Privacy Policy or Sussex's data practices, please contact us: